October 28, 2010 | 4 Comments
Designed by Cue | Country: United States
“Tuaca was often referred to as the “dustiest bottle on the shelf” until bartenders rediscovered it and began recommending it to their patrons. Often misunderstood, the product relied on word of mouth to make it credible. The new design gives this premium liqueur more energy and an intriguing personality.
New inspiration for an old brand
The opportunity for Tuaca: create a new, higher energy persona for a premium spirit that invites consumers to step beyond the familiar. Described as easy to love and easy to share, Tuaca is a bridge to new friends and adventure — but the old design was anything but adventurous. The redesign is bold without abandoning the brand’s heritage credentials.”