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Student Work – Mirim Seo

May 25, 2013 | 12 Comments

Designed by Mirim Seo | Country: United States

“The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!”

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12 Responses to “Student Work – Mirim Seo”

  1. Filippa
    May 26th, 2013 @ 5:03 am

    Beautiful!!

  2. Lucas Freeze
    May 26th, 2013 @ 10:41 am

    What a great idea, very creative!

  3. Emma Molloy
    May 26th, 2013 @ 10:57 am

    This is such a brilliant idea – one of those ones that just makes sense and you wish you came up with yourself.

    I love the typography and illustrations on the packaging – I think it works really well with the brand and idea behind the products

  4. Amy
    May 27th, 2013 @ 12:59 am

    Cute idea and very lovely design!

  5. Robin
    May 31st, 2013 @ 1:12 pm

    This packaging is gorgeous. I would buy it based on that alone. I hope to be able to find this product in stores by my house someday. Absolutely simple,clean perfection.

  6. Michael Dossor
    June 3rd, 2013 @ 10:09 pm

    What a great idea – food wastage is just criminal. I believe the pack would be better finished with a tamper evident shrink sleeve though.

  7. Antoine Paugam
    June 15th, 2013 @ 11:06 am

    SO GOOOOOODDDDDDDDDDDDD !!!!!!!!!!
    EXCELLENT !!!!!
    GENIUS !!!!
    SO SIMPLE ! SO GREAT !
    WOOOOOOOOOOOWWWWWWWWWW

    I WANT TO LIKE IT ON FACEBOOK !!!!!!

  8. Kay Marbiah
    June 18th, 2013 @ 2:11 pm

    Great design, very quirky! I would love to get in touch with the designer but her website seems to have some fault, any ideas?

  9. Thomas Adcock
    July 5th, 2013 @ 4:57 pm

    Nicely done. The simplicity really elevates the product.

  10. River sand
    July 10th, 2013 @ 11:24 pm

    Thank you for posting this post, we apperciate your post on The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born.

  11. Tayfun Erler
    July 11th, 2013 @ 2:00 pm

    Excellent. Great job. What is the ugly fruit typography?

  12. Dominique Walker
    November 24th, 2015 @ 10:34 am

    Did you do this before Intermarché launched their award winning “the inglorious fruits and vegetables” campaign?

    http://itm.marcelww.com/inglorious/

    If so, well done!

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