Lovely Package

Curating the very best packaging design


May 1, 2010 | 8 Comments

Designed by Mash | Country: Australia

“Tupelo, the birth place of Elvis, known for it’s savage floods, Tupelo trees and now, a new wine brand. Wayne Anderson (aka Killibinbin) wanted to set up a new boutique winery, Tupelo. A producer of limited production fine wines. The idea; simple photographic underwater imagery, of an Elvis inspired character, surrounded by the flood waters of the king’s home town; an imaginative reflection of the flooded market for Australian wines.

The Identity has been left in a simple text form to let the striking imagery work as a part of the branding across packaging and other applications. Keeping the logo simple meant the 2 elements of logo and imagery did not compete with each other, rather, they work together to create Tupelo’s visual identity.”


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8 Responses to “Tupelo”

  1. Jimmy Berthelet
    May 1st, 2010 @ 8:16 am

    Just beautiful. Great idea that will truly stand out on store shelves. Just hope some red neck doesn’t think you’re trying to drown Elvis 😉 Now that would be a bad thing. Jim

  2. Brano
    May 1st, 2010 @ 9:53 am

    is funny, is based on photo, like i will do a screen shot of nice photo on flicker, and will place it on to the vignette, write tupelo with helvetica and go. finnished. :)… funny, but why not?

  3. memekode
    May 3rd, 2010 @ 10:06 am

    Who is the photographer? Almost would be nice to allow for the peeling off of the photograph for framing and leave the simple label on the bottle.

  4. Amber
    May 3rd, 2010 @ 2:11 pm

    Is this available to purchase? If so, where?

  5. Heather
    May 3rd, 2010 @ 5:37 pm

    Gorgeous. I love our artsy town. :)

  6. brian
    May 4th, 2010 @ 2:16 pm

    mash, you are just simply great. you have a stalker.

  7. Wybe
    May 10th, 2010 @ 10:18 am

    Great idea, but sadly not the designer’s one. He or she should at least have credited Bill Voila for giving them the idea and visual direction. Direct copy from Viola’s great video’s Five Angels.

  8. Michiel Reuvecamp
    June 18th, 2011 @ 6:38 pm

    Beautiful sure, but practical? Where’s the barcode, required information etc (assuming that there is one label and its the one shown)

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Lovely Package

Curating the very best packaging design