Lovely Package

Curating the very best packaging design


February 19, 2009 | 7 Comments


Designed by Leopold Ketel & Partners | Country: United States | Fonts used: FF Pullman

“The peppermint schnapps category didn’t have a brand that truly represented the lifestyle of its audience. So we worked with Hood River Distillers to create ULLR, a libation for snow enthusiasts named after the Norse god of snow sports.”



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7 Responses to “ULLR”

  1. Josh
    February 19th, 2009 @ 1:30 pm

    Someone was drunk when they thought of that idea.

  2. Willie Shearer
    February 24th, 2009 @ 5:12 pm

    Excellent design!

  3. Bonnie
    October 18th, 2009 @ 12:14 am

    This stuff is awesome! Great for the on-the-hill flask. or to spice up the hot cocoa or cider apres ski. I like the bottle design..but what is inside is more important!

  4. Charles
    December 2nd, 2009 @ 10:04 am

    Discovered Ullr early last December before the snow. Boisterous ULLR chanting insued as a result of much libation. A week later a strong winter storm set a 72 hour snowfall record! The rest of the ski season was bliss. Thank You Ullr!

    Does someone have a copy of the ULLR chant? We need more snow.

  5. Butter
    December 17th, 2009 @ 8:27 pm

    pretty good stuff. Pray for Snow . . .

  6. kenner nelson
    November 14th, 2014 @ 4:11 am

    Spotted Ullr in a Superior, WI. liquor store, and I have had huge fun sharing Ullr with many friends!! Great job, Hood River Distillers!
    Let it Snow, and snow……

  7. Charles
    December 8th, 2014 @ 5:16 pm

    My son wants to name my grandson: ULLR

    Can anyone explain why???

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Lovely Package

Curating the very best packaging design