Lovely Package

Curating the very best packaging design


November 28, 2011 | 4 Comments

Designed by Voice | Country: Australia

“Velocità is all about fresh and locally roasted coffee that is delivered direct to the shelf. Velocità (Italian for ‘speed’) takes the form of an express courier parcel. To emphasise the freshness of the coffee, each pack is labeled with bespoke hand-applied stamps that display the date of roasting and best before dates, and sealed with a custom-made ‘express’ adhesive tape.”


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4 Responses to “Velocità”

  1. Jordan
    November 28th, 2011 @ 4:48 pm

    I like it. I fairly busy but it would stand out among other coffee companies packaging. I regards to selling beans the majority of companies package there coffee in just the standard bag.. I like that idea of adding just one more piece!

  2. Selektor
    November 28th, 2011 @ 4:56 pm

    Interesting work, definitely different. Related to the product? I’m not really sure. It clearly communicates the message that the coffee is “delivered direct to the shelf”, but some may find it little confusing that this is actually coffee.

  3. Doug
    November 29th, 2011 @ 8:48 am

    The idea is great, but i do have to say there’s few image references to coffee, it can be a little confusing

  4. evcotton
    December 27th, 2011 @ 2:44 pm

    Great for home delivery bit bad for store shelves. You wouldn’t know what it was at a glance.

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Lovely Package

Curating the very best packaging design