Lovely Package

Curating the very best packaging design

Via Roma

June 22, 2009 | 28 Comments


Designed by united* | Country: United States

“There are 3 million people in Tuscany. All different & all unique. This authentic Italian brand shows their true character, expression & emotion, in a way that has not been seen before in U.S. retail design.”







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28 Responses to “Via Roma”

  1. callie
    June 22nd, 2009 @ 11:40 am

    I think that one of the big US retail comparisons would be Jones Soda. This is gorgeous and fun. Really nice presentation.

  2. 漂亮宝宝
    June 22nd, 2009 @ 6:18 pm

    The design of the “via roma” brand is very good.

  3. andy
    October 28th, 2009 @ 6:31 am

    Not only is the Via Roma packaging beautiful, the product inside is authentic Italian tasting at a great price.

    Lucky are NorthEast shoppers who can purchase these delicious Via Roma products at their local A&P and A&P Fresh, Waldbaums, Food emporium, Super Fresh and Pathmark supermarkets.

    If only Great A&P would consider supporting a webpage solely devoted to Via Roma products. The legion of fans for these great products is growing daily.

  4. Nicole Erhard
    November 3rd, 2009 @ 11:45 am

    How can I get Via Roma in Canton, Ohio?!? My family is Italian and I would love to share this wonderful packaging with them! The photos are fantastic.

  5. Gilda DeMartino
    February 15th, 2010 @ 6:31 am

    The images on the packages are so lovely.. the beautiful people displayed give you such a warm feeling.. exquisite.

    I just spotted the Via Roma products in my local A&P, and picked up the Almond Biscotti. No exaggeration, these are the best Almond Biscotti anywhere! I’ve been searching for the perfect almond biscotti for years (none have passed the test).. for the times when I don’t have the time or inclination to bake my own, I like to have these around the house for company, and to have with morning espresso and/or American coffee. I’m so happy to have found Via Roma. Now I’ll have to try their other products!

  6. Christian
    April 1st, 2010 @ 5:58 pm

    Not only is the packaging lovely, their products are the best ever. Totally agree with what Gilda DeMartino said. Never has pasta been so good right out of the jar.

  7. Dee
    April 14th, 2010 @ 12:45 pm

    This brand is actually DELICIOUS! I but it all the time :)

  8. Sidney
    May 11th, 2010 @ 10:13 am

    Leagues better than Classico, Bertolli and Barilla and a real bargain at sale price of $2.50 The two best are the marinara and arrabiata, quite authentic even compared to better brands like Victoria and Silver Palate.

    However once you start comparing the rest such as tomato basil, putanesca and four cheese, tp either Victoria or Silver Plate, there is no comparison.

  9. kay reidinger
    June 9th, 2010 @ 9:15 am

    Comment: This box of via roma biscotti was the largest disappointment due to the size of the biscotti and a rip off due to the price for a box so small they may have qualified as crumbs. Disgrace.

    They were mediocre at best.

  10. andy
    March 4th, 2011 @ 9:17 am

    Quite the contrary, Via Roma almond biscotti are wonderful bite sized pieces of heaven.
    Every Via Roma product I have ever tried is exceptional.
    Now joined by Food Emporium Trading Company imported food products, every visit to a Great A&P family of banner supermarket is like a passport to a world of great tasting foods and savings, without the hassle of body scanners and cramped airplane seats.

  11. Heather Gundq
    March 15th, 2011 @ 4:13 pm

    The packaging on one of your pastas lists it as having eleven ( 11 ) grams of fiber per serving and it making up for 32% of your daily fiber need. This is impossible, especially since all of your semolina pasta has the same ingredients and the others are listed as having two ( 2 ) grams of fiber per serving.
    This really needs to be changed. Don’t know where you got that information from.

  12. Peter Panayoti
    September 17th, 2011 @ 10:28 am

    Your packaged one pound assorted cookies are the best..I’ve tried so many others your biscotti, sesami, and all the others are superior…..We love them Please don’t change anything !!!

  13. Gary
    November 2nd, 2011 @ 4:27 pm

    Via Roma is made from people!!!
    This is how I would package Soylent Green.

  14. Sam
    November 3rd, 2011 @ 7:33 am

    “Not been seen before in the US” because we’re all afraid of getting old and toothless. This brand will not sell to anyone with the slightest obsession with mortality. Which is about 90% of people under 90.

  15. Nora I Ortiz
    February 16th, 2012 @ 11:04 am

    I loove Italian Food with a passion. I especially love the Butternut squash ravioli. Yummy. I make a white sauce with butter, olive oil, fresh garlic, heavy cream and some cilantro (I was born in Puerto Rico and so cilantro is one herb we don’t do without), and I have it with asparagus with some of that sauce over it! It’s heaven!!!!!! Your products are the very best!! Thank you!

  16. Peter
    March 21st, 2012 @ 2:44 am

    ‘Not been seen before in the US’. But been seen before in the UK. It’s exactly the same as Harvey Nicols packaging.

  17. Marilyn Attia
    July 3rd, 2012 @ 6:09 am

    Love your Penne withVodka sauce…not only it’s delicious and genuine but it’s also low in calories. What a treat!!

  18. christine
    October 17th, 2012 @ 5:52 pm

    Italian style chocolate dipped cookies! OMG! I have bought a container every week and eaten them all myself! The best.

  19. Carla
    November 13th, 2012 @ 2:13 pm

    Tried your Manicotti, so light. It is the best I have ever had. I am having a difficult time locating your products. Would love to find the Family size Mannicotti.

  20. Mike
    December 14th, 2012 @ 8:01 pm

    where is the official web site of via roma?

  21. Maggie Byrne
    November 20th, 2013 @ 11:18 am

    I love the packaging but it is only rivaled by the great taste of the products.

    I tell EVERYONE how great these products are, as if you made them yourself.

    Keep up the good work!

  22. amy fullerton
    December 25th, 2013 @ 4:55 pm

    the stuffed shells tasted about as good as the package they were enclosed in; and that’s being generous…… ploys of packaging did nto disguise that the cheese other than being salty had no taste, no creaminess and the sauce was generic nothing.waste of money

  23. Joanna Kragt
    January 18th, 2014 @ 11:31 am

    Twice a month I go out of my way to an A&P to restock the Via Roma products I love–especially the Mushroom Risotto, which is the very best I have ever come across–anywhere! The packaging is endearing–the food is fantastic.

  24. Steven Kolano
    August 13th, 2014 @ 5:17 pm

    I was visiting my mom in NY and had the pleasure of tasting the Via Roma tomatoe sauce, and it was delicious. Its the only sauce she will use if not making her own. I live in Ft Lauderdale Fl and was wondering if there was a way to purchase this product and have it shipped to me. I would gladly pay all shopping costs

  25. Susan
    August 14th, 2014 @ 10:54 am

    I discovered Via Roma sauce a few years back at my local Waldbaums store on Long Island. I have since moved to NC and can’t locate this wonderful sauce anywhere. Is there a website or store to order from and have shipped directly to me? Help! I really can’t live without this sauce.

  26. Ruth
    September 11th, 2014 @ 3:58 pm

    Do not like how the plastic sits on the food while microwaving – cannot be healthy. Instructions do not say to puncture plastic so it sucks down onto the food – nasty!

  27. Federico
    October 10th, 2014 @ 12:06 am

    It’s a good and bad desing. It’s nice to see the whole. But it’s based on stereotypical idea of how the Italians looks, these pictures convey what the Italians were and not as they are today.

  28. Rita Romita
    October 27th, 2015 @ 3:00 pm

    What stores in the Bronx or Westchester sell Via Roma products?

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