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Vice Vodka Icewine Martini

July 29, 2009 | 4 Comments


Designed by Insite Design | Country: Canada

“The owners of the highly regarded Niagara winery, Vineland Estates, had a great idea. To combine their award winning VQA Niagara icewine with pure Canadian vodka and create the world’s first single pour vodka icewine martini.

Devilishly simple and wonderfully elegant, the resulting nectar was nothing less than luxuriously decadent indulgence in a glass. Insite was asked to create a brand, name and package that would keep up with such a potentially hot potato — a look that would carry  premium weight while remaining approachable and cross consumer compatible.

Following arriving at the name, we practiced restraint, positioning the brand within an elegant space instead of tempting grabs to cheapen the image chasing obvious stereotypes surrounding a word like Vice.

Combining vodka with icewine and serving it near freezing gives it a dual personality of hot and cold — the duality of the devil on one shoulder and an angel on the other.

The package is a high quality Italian glass that is decorated in Canada using a series of etches and silk screens. The end effect of the frost and illustration is that of ice forming on glass, or, on grapes at the time of harvest.”



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4 Responses to “Vice Vodka Icewine Martini”

  1. Nancy
    July 30th, 2009 @ 3:33 pm

    Really Nice!

  2. Amy Yarsinske
    July 31st, 2009 @ 4:35 pm


    What a great combination product. How can this be obtained in the US?


  3. barry
    August 6th, 2009 @ 8:50 am

    It’s really delicious. Visit and follow the contact link. They are setting up distribution throughout the US as the product was designed for US market initially and therefore should be available any day.
    Cheers — Barry

  4. Glen Powell
    August 28th, 2009 @ 11:15 am

    We shot a video at the launch of this product… the crew thought it was great, and as director / producer I think they thought it was maybe a bit too great to keep the cameras in focus.

    Watch the Vice Icewine Martini launch video on youtube:

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