Lovely Package

Curating the very best packaging design

Vilkyškių Pieninė

November 26, 2014 | 3 Comments

lovely-package-vlkyskiu-pienine-1

Designed by VRS WPI Vilnius | Country: Lithuania

“Kefir is a very tradicional drink in Lithuania. It is definately not a drink that is considered to be “cool” to drink. Vilkyškių pieninė – a producer of fresh milk products decided to change that. So we make a new packaging design for a youth oriented kefir – and the youngsters caught it and liked it.”

lovely-package-vlkyskiu-pienine-2

Comments

3 Responses to “Vilkyškių Pieninė”

  1. Karen
    December 8th, 2014 @ 10:57 am

    That image is taken from a photo of a (then) 18-year old Japanese punk girl, Mamiko, from the book “Fresh Fruits”, 2005, photos by Shoichi Aoki. It looks like the graphic was drawn on top of the original photo as the pose and clothing details are exactly the same.

  2. BrandFresh
    February 9th, 2015 @ 10:21 pm

    A very strange solution. I think this is only designer’s work which never goes to the shop shelves..

  3. VRS WPI Vilnius
    September 17th, 2015 @ 11:41 pm

    This product is on shop shelves about two years and very popular among teenagers.

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