Lovely Package

Curating the very best packaging design

Villa Lyubimets

March 5, 2010 | 1 Comment

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Designed by Jordan Jelev | Country: Bulgaria

The client wanted to use a simple labelform and some sort of typographic pattern as a background image. I did it by simply repeating the text “villa lyubimets selection”. In the colour background of the label the pattern was printed with selective UV matte varnish against the glossy background inks. The bird at the top of the labels has puf-up transparent varnish overprinted and the whole image there has a really sensible relief. Because of using metal coated paper, the whole bird looked like metal tin.

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One Response to “Villa Lyubimets”

  1. Daryl Woods
    March 5th, 2010 @ 12:16 pm

    I had one of those immediate gut reactions when I saw this. Love it! If it was in store, I would pick it up and walk directly to the check-out…smiling. Top marks for surprise and differentiation. I especially like the orange.

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