Lovely Package

Curating the very best packaging design

Village Farms

December 16, 2012 | 4 Comments

Designed by Edmundson Martin | Country: United States

“Village Farms grows and markets greenhouse grown, high quality hydroponic produce throughout the U.S. Their varieties include a full line of hydroponic tomatoes, peppers and cucumbers that are grown in a way that is healthier for people and the planet. Our goal with the rebrand was to create a current and cohesive brand voice to enhance shelf presence and freshness perceptions. We helped develop trademakable variety names that key on flavor profiles and simplify dual language application. The new packaging system utilizes clear labeling to enhance product visibility, while consumer-friendly typography and custom illustration combine to create the feeling of a contemporary farmers market.”


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4 Responses to “Village Farms”

  1. Dee
    January 5th, 2013 @ 4:55 am

    I love fun the descriptions of the varities on the packs.

  2. Leah
    January 22nd, 2013 @ 10:42 pm

    I do prefer this type of wrapping material for veggies. I like the transparency.

  3. David
    March 13th, 2013 @ 4:39 am

    Yup – I like these. Nice and clean. Good job.

  4. Brenda LaMar
    August 19th, 2015 @ 10:19 am

    Love the lip smackn’ grapes tomatoes and would love some coupons for them. Before I know it, I’ve eaten the whole container of tomatoes!!

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Lovely Package

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