Lovely Package

Curating the very best packaging design


July 30, 2010 | 3 Comments

Designed by Ned Wright | Country: United States

“Introducing a new grape and region to an overcrowded marketplace requires a different approach to bottle design. Small and simple design decisions created something that was unexpected, playful and light-hearted. This approach establishes an instant dialogue with the viewer, makes it stand apart on the shelf, and accurately describes the taste and lightness of the wine itself.”


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3 Responses to “Vinkara”

  1. Peter
    August 3rd, 2010 @ 6:24 am

    Nice, minimal design.

    However, the hyphenation of “playful” offends!

  2. Michael
    August 9th, 2010 @ 12:54 pm

    Nice label from a great topic, love wine labels.

  3. Ylva
    August 9th, 2010 @ 11:47 pm

    I guess the hyphenation of playful is a misguided attempt of showing “playful” visually. Not a success. Overall, though, beautiful design.

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Lovely Package

Curating the very best packaging design