Lovely Package

Curating the very best packaging design

Vintage Packaging – Matchbox Labels

April 16, 2010 | 7 Comments

Designed across Europe, mid-1900s | Source: Matchbox Labels on Flickr

Vintage packaging is a wonderful source of inspiration. Due to the cost of photography and production limitations, illustration reigns supreme, producing some beautiful graphic solutions to the many different messages and advertisements printed on matchboxes during this era. Check out a few designs that caught our eye below.


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7 Responses to “Vintage Packaging – Matchbox Labels”

  1. Christina
    April 16th, 2010 @ 12:32 pm

    That porcupine one is adorably clever. :]

  2. Kumiko
    April 20th, 2010 @ 10:24 pm

    This is beyond charming. Thank you so much for sharing.

  3. Ági
    May 1st, 2010 @ 1:36 pm


    I’m from Hungary as many of your stamps! And it’s good to see that anybody cares the European past:)

    Love your blog!!!

  4. Madhatter
    May 14th, 2010 @ 8:37 am

    It’s amazing, what they were actually advertising on matchboxes.
    The first picture with the many designs is mostly Hungarian, so let me translate you a couple of them.
    The ones with the car on it advertise car insurance.
    The ones with bicycle or motorcycle advertise the metal and iron factory that makes them.
    The ones with bomb on them are post-war warnings, most of them say “don’t touch the bomb, report it!”
    The first one in the last row says don’t stay under hanging objects.
    The third in this row warns you to not clean some type of machine.
    And the last 3 in this row advertise hotels in Budapest, Hungary.

  5. Oriental Labels
    July 8th, 2010 @ 12:53 am

    I saw the porcupine label before. Deeply impressed by its unique design!

  6. Chinese Matchbox Labels
    July 12th, 2010 @ 8:41 pm

    Colorful and rough handmade feeling, but rather crafty!

  7. Amanda
    July 28th, 2010 @ 7:06 pm

    Happy collecting and really appreciate your sharing!

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