Lovely Package

Curating the very best packaging design

Vonu Pure Lager

December 18, 2009 | 5 Comments


Designed by Fracture | Country: New Zealand

“Objective: The packaging for Vonu Beer was developed as the core component of the brand identity. Vonu Beer is a premium beer, brewed and sold exclusively in the Fiji Islands. The target market are the traditional premium beer buyers, which in Fiji equates to the transient tourist market in bars and resorts, and ex-pats.

Solution: We created a packaging system that combines traditional elements of premium beer architecture with a distinctive “island style”. Clean white with gold foils, combined with uncoated board and rough, hand rendered typography helps define the brand personality of Vonu – fun-loving, relaxed and laid back.  The brand story is expanded on the packs with a map showing the location of the brewery, reinforcing the message that is authentically Fijian.”





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5 Responses to “Vonu Pure Lager”

  1. Jon & Tiena Anderson Pend Oreille Packaging
    January 10th, 2011 @ 5:40 pm

    Great,World class, brew. Also being in the corrugated container business for over 30 years we love your box.
    Met some of the principles today…very nice folks.
    Let’s chat about how to get this product into the US. Take care, Tiena & Jon A.

  2. John Odell
    September 25th, 2013 @ 3:00 pm

    Any chance I can get some Vonu beer sent to me in the U.S.

  3. Diane Diekman
    December 9th, 2013 @ 12:57 pm

    How can I purchase Vonu beer (bottles)and have it shipped to the United States?

  4. Adam Garner
    February 17th, 2014 @ 3:18 am

    I have just arrived back in Australia from Fiji and looking to purchase some Vonu beer does anyone know we’re to purchase it from.

  5. Richard
    July 9th, 2015 @ 2:09 am

    Just bought this beer from First Choice Liquor in Bundaberg QLD. Absolutely love it and is now my favourite beer. Have and will be recommending to friends.

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