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Vybz Kartel Rum

June 8, 2009 | 10 Comments


Designed by Project 13 | Country: United States

“Launching hits that are popular in the club scene is pretty sweet and all, but until you’ve launched your own branded non-music product, you haven’t really made it in the music business.

That’s why Adidja Palmer, known in the Jamaican dancehall world as Vybz Kartel, went into the rum business. Well, that, and having your own line of premium handcrafted rums is pretty damn cool.

To make sure the bottle was sexy enough for the upscale dancehall crowd, Vybz entrusted the branding to Project 13, who knows sexy. We also know a little something about logo and label design, plus the printing and production processes, all of which helped us tackle the challenges of designing branding for a rum bottle with no flat surfaces. Undaunted, we developed a unique shoulder wrap and neck label featuring a contemporary VYBZ logo that instantly lets discriminating rum drinkers know they’re in the presence of a premium product.

Organic line work and a regal seal of excellence ensure an elegant look, while the incorporation of a small hummingbird in the design gives a nod to the rum’s Jamaican roots. We also designed with function in mind, as each label must be hand applied and numbered during bottling, a slow and exacting process appropriate to the slow and exacting process of making the triple-distilled silver rum and handcrafted oak-aged rum that are the pillars of the Vybz brand.”







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10 Responses to “Vybz Kartel Rum”

  1. shaya
    June 14th, 2009 @ 5:42 pm

    damnnnnn amazin!!!!!

  2. Ylva
    June 15th, 2009 @ 1:46 am

    Very delicate and elegant work. A bit underwhelmed by the logo, perhaps, but overall, very pretty.

  3. lechatnoir
    June 17th, 2009 @ 6:41 am

    nice design, i like totally the trendy typography
    but this particular design is so wrong for the Jamaican rhum, the 2 last bottles look more like liquor bottles . Rhum is supposed to retain an updated organic plantation feel and not look like those bottles you see in Rap videos.A multi-layered design in the true west indian tradition is what makes it look rich and original.

  4. Bradley
    July 16th, 2009 @ 11:49 am

    I love the design of the bottle. it looks really sexy.

  5. Shamonica
    September 1st, 2009 @ 6:31 pm

    The design is fantastic but the we do not need to support this man his music is too violent and angry. This man needs to go to anger management school.

  6. Mike
    October 5th, 2009 @ 11:08 am

    Anyone know who really makes this? Appleton or Myers perhaps? I hope it actually comes from JA.

  7. rituraj
    January 6th, 2011 @ 5:38 am

    oooops …. really very hottt///chillll
    i d k

  8. casper maka master
    March 18th, 2011 @ 11:39 am

    an Wray n Nephew rum in a pure bottle.
    It’s a shame that we can’t find it .
    Someone knows where can i buy one?

  9. jay
    October 13th, 2011 @ 6:14 pm

    anyone know how much is this vybz rum cost and where can i buy a bottle

  10. e.M.C.e.e
    March 24th, 2012 @ 8:24 am

    they wont ship it tothe u.s.

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Lovely Package

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