Lovely Package

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Waitrose Fresh Herbs

October 7, 2008 | 2 Comments

“Waitrose Herbs have a lot to say for themselves. Each minimally packaged pot carries bold tabloid style text, telling you everything you may not already know about the contents. Guest herbs make an exclusive and seasonal appearance with a splash of red in the headline. Herbs are as rich in myth and magic as they are in flavour and nutrition. This was a great opportunity to spread the word and present some real shelf talkers.”

Designed by Lewis Moberly.


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2 Responses to “Waitrose Fresh Herbs”

  1. alex
    December 12th, 2008 @ 5:53 pm

    Add to my Bookmarks :)

  2. Ray
    January 31st, 2009 @ 9:52 pm

    This is cool; minimal packaging is good for the environment and classy at the same time. I smiled to myself as I thought of the other connotations of green vegetation in small plastic bags.

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Lovely Package

Curating the very best packaging design