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Curating the very best packaging design

Waxing Kara

March 6, 2013 | 4 Comments

Designed by Funnel | Country: United States

“As a former graphic designer and teacher of graphic design, I figured this would be a short and simple journey—one that I could handle solo. That was a year ago.

Even though I had done package design before, I quickly decided I was under-qualified to do my honey package design. This occurred to me when my nephew’s girlfriend gave me a candle gift so uniquely packaged that I had to call the candle company and ask for the designer’s name.”

“Enter Eric Kass of Funnel. What a dream. A true artist-designer. Detail-oriented, thorough and comfortable enough with himself and the design process to lead the way. We talked design-speak. I wrote a lot about everything Eastern Shore. I put together photo albums of the Eastern Shore stories. I cobbled together a creative brief. We kicked off the design process together. I would tell the story and it was up to Eric to do the heavy package design lifting.”

“During my process I did product research and came up with a few more ideas besides the honey jar and soap I originally intended to create. Each product required a call to Eric: “Hi, I just added another product. It’s not a big deal…yada, yada, yada.” On the other end of the phone it was quiet. He listened, took what he needed and always delivered above my expectations. He never did what I told him to do, or what the vendor “required” for labeling. He found ways to satisfy the assignment to be more inline with the brand we were creating. Each addition increased the time needed to complete the process and in the end, impacted my schedule.”


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4 Responses to “Waxing Kara”

  1. Hilary
    March 6th, 2013 @ 12:09 pm


  2. Maria
    March 12th, 2013 @ 10:02 am

    Waxing Kara leads me to ask “which part?” which is probably not what the seller wants.

    But when you talk about waxing, it’s common to immediately think of body waxing and not honey.

    Like the labels but a tad overdone.

  3. Samantha G.
    March 12th, 2013 @ 12:52 pm

    I’m a big fan of Waxing Kara- the honey is so tasty. We put it on everything from tea to sweet potatoes to rice cakes!
    The honey lollipops are also super unique and delicious.
    I recommend this to anyone and everyone.

  4. Kara Brook
    March 12th, 2013 @ 12:53 pm

    Thank you so much for the feature! ;0)

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Lovely Package

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