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Williams-Sonoma Pasta

August 29, 2012 | 2 Comments

Designed by Williams-Sonoma Brand Packaging Dept. | Country: United States

“As part of the new ‘pantry essentials’ line of products within the Williams-Sonoma stores, this package was meant to be a modern interpretation of simple and classic pasta packaging.  The intention was for it to feel high-end and artisanally crafted to highlight the single origin nature of the semolina flour used to made this hand-cut pasta.”

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2 Responses to “Williams-Sonoma Pasta”

  1. andi
    September 10th, 2012 @ 8:12 am

    Beautiful work. Oozes class.

  2. Tim Blake
    January 14th, 2013 @ 12:14 pm

    Just saw this packaging in the CA Typography Annual. They’re beautifully understated. It takes great restraint to design something this elegant. Kudos to the designers and the client.

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