Lovely Package

Curating the very best packaging design

Willie’s Cacao

July 1, 2009 | 5 Comments


Designed by Taxi Studio | Country: United Kingdom | Buy it

Taxi Studio recently picked up a 2009 Cannes Silver Lion for their lovely work on Willie’s Cacao.

“Willie’s 100% Chef’s Cacao Bar needed a little sweetening. We tied up the typography, introduced a Supreme brand identity and added the strapline ‘Grate on food, Great on food’ to communicate the product’s purpose.

Sales have increased significantly since the redesign; so has our award count. (Not to mention our waistlines.)






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5 Responses to “Willie’s Cacao”

  1. Amy - Eat Drink Chic
    July 1st, 2009 @ 12:26 am

    Nice packaging. The actual chocolate inside looks awesome!

  2. akrokdesign
    July 5th, 2009 @ 7:24 am

    i really like the branding. supreme, looks supreme. nice work.

  3. Matt Bland
    July 7th, 2009 @ 2:11 pm

    I watched Willy’s Wonky Chocolate Factory on TV ages ago and liked the previous packaging. I love the improvement you’ve made, especially the moulding on the product itself. Sooner or later I’ll have to try it myself.

  4. Lore
    July 13th, 2009 @ 10:49 am

    nice work! the land of chocolate says HI! hahaha gO Venezuela *xD
    from: Caracas, Venezuela

  5. Gregorio
    March 3rd, 2010 @ 8:04 pm

    Yeah! I say Hi also from the land of chocolate… :)
    Love this website btw!

    Really nice work, I really like the gold, is a good combination with the brown of the chocolate.

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Lovely Package

Curating the very best packaging design