Jul 1, 2009
Willie’s Cacao
Designed by Taxi Studio | Country: United Kingdom | Buy it
Taxi Studio recently picked up a 2009 Cannes Silver Lion for their lovely work on Willie's Cacao.
"Willie's 100% Chef's Cacao Bar needed a little sweetening. We tied up the typography, introduced a Supreme brand identity and added the strapline 'Grate on food, Great on food' to communicate the product's purpose.
Sales have increased significantly since the redesign; so has our award count. (Not to mention our waistlines.)
8 Comments, Comment or Ping
Amy - Eat Drink Chic
Nice packaging. The actual chocolate inside looks awesome!
Jul 1st, 2009
akrokdesign
i really like the branding. supreme, looks supreme. nice work.
Jul 5th, 2009
Matt Bland
I watched Willy’s Wonky Chocolate Factory on TV ages ago and liked the previous packaging. I love the improvement you’ve made, especially the moulding on the product itself. Sooner or later I’ll have to try it myself.
Jul 7th, 2009
Lore
nice work! the land of chocolate says HI! hahaha gO Venezuela *xD
from: Caracas, Venezuela
Jul 13th, 2009
Gregorio
Yeah! I say Hi also from the land of chocolate…
Love this website btw!
Really nice work, I really like the gold, is a good combination with the brown of the chocolate.
Mar 3rd, 2010
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