Lovely Package

Curating the very best packaging design

Wishbone

March 10, 2011 | No Comments

Designed by The Creative Method | Country: Australia

Brief: To create a simple and distinctive wine label for the Wishbone brand out of wine out of Marlborough in NZ. It is a mainstream wine that needed to be remembered from the 1000’s of labels on shelves throughout the world.

Solution: The label is simple and clean. 2 wishbones form a large W in the centre of the label this creates a unique focal point and is memo- rable. A special adhesive label tear section is placed into the front side that can be removed – thus breaking the wishbone, under this label the consumer is encourages to keep the tab, make another wish and with a bit of luck find another bottle.”

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Lovely Package

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