Lovely Package

Curating the very best packaging design

WISPR

November 5, 2011 | 1 Comment

Designed by Sequitur Creative & Thing Tank | Country: United States

“We were tapped by the world’s leading manufacturer of portable ‘herbal’ vaporizers (yes, those) and asked to help them them create a category. Their previous vaporizer, the IOLITE, was a huge, huge success. But they wanted to reach out to a whole new demographic—basically design-savvy, urban consumers who wouldn’t be caught dead in a head shop. People who, given the option, would go bananas for a vaporizer that was entirely at home in their home, next to their iPhone. And their Chemex. And their Tivoli Radio. And the keys to their 3 Series. Our brief: to concept, position, name, package, and market a line of vaporizers that are as covetable and elegant as they are intuitive and easy to use. A few hilarious un-focused groups later, and voila! The WISPR.”

Comments

One Response to “WISPR”

  1. Selektor
    November 6th, 2011 @ 11:28 am

    Simple, stylish, elegant, what more could one ask from a packaging!

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