WORK Beer

January 17, 2011 | 4 Comments

“WORK Beer started with a art director that dreamed of having his own beer(seriously, who doesn’t dream about having their own beer?). That dream led to beer for the American worker, WORK Beer—For A Job Well Done. It became the brewers best selling beer, going from local to available in all the surrounding states within a matter of months. No detail was overlooked, from the non-conventional label, to the box, to the coasters, to the pint glasses to the ads and TV spots. The WORK Beer tap handle stands out in a line-up pretty well, too, it’s a hammer. As far as we know here at WORK, we’re one of the only agencies in America to ever have our own brand of beer.”

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4 Responses to “WORK Beer”

Jodi
January 18th, 2011 @ 11:17 am

Any word on when this beer will hit the stores in Canada? I’d love to treat my co-workers to a few bottles 😉
Jefferson Lives
January 18th, 2011 @ 2:56 pm

This bottle will hit the stores, well, never. It was a promotional piece done a long, long time ago by Haley Johnson. Dare I say, the design is about 18 years old? It has truly stood the test of time.
cabell Harris
January 19th, 2011 @ 2:22 pm

WORK Labs has developed a new line Of WORK Beer and is currently looking for a new home for the brew.
Neil
January 31st, 2011 @ 12:29 pm

Really bland bland bland design…