Designed by Wesley Thomas | Country: United States
“XANGO, a leading health and wellness company, needed a redesign of their Distributor Kit. At the same time they were looking to mature their brand but retain the essence of what made them stand apart. Clean lines and typography along with vibrant colors and emotive photography evoke the spirit of the tagline, “Life. As it Should Be.” The cover sports an embossed logo and soft touch coating. The inside cover is also soft touch with a spot varnish pattern. The interior pages are printed on uncoated paper giving the entire piece a unique feel. This kit is often the first contact distributors/customers have with the company so it was important that the piece communicated the brand thoroughly to serve as a centerpiece.”
