January 24, 2010 | 3 Comments
Designed by Di Donato | Country: Australia
“The XXXX Summer Bright Lager brand evolved from an innovation program designed to establish a new brand within the full strength low-carbohydrate Australian market. The coastal attitude and relaxed style of the identity and packaging has been inspired by the authenticity of the XXXX Trademark. XXXX has a strong affiliation with Summer in Australia and what better way to celebrate Australian lifestyle than a beer brewed specifically for a hot climate and an energised beach culture.
The design is original and hand illustrated, inspired by Australian beach, and beach culture aesthetic – informal, warm and unconventional. True to the XXXX values and approach to life, the identity narrative brings to life a positive reflection of life – playing under the great Australian sun.
The technical merits of the packaging feature a bottle with a high-build textured varnish (representative of sand) on a pressure sensitive label.”