Lovely Package

Curating the very best packaging design

XXXX Summer Bright Lager

January 24, 2010 | 3 Comments


Designed by Di Donato | Country: Australia

“The XXXX Summer Bright Lager brand evolved from an innovation program designed to establish a new brand within the full strength low-carbohydrate Australian market. The coastal attitude and relaxed style of the identity and packaging has been inspired by the authenticity of the XXXX Trademark. XXXX has a strong affiliation with Summer in Australia and what better way to celebrate Australian lifestyle than a beer brewed specifically for a hot climate and an energised beach culture.

The design is original and hand illustrated, inspired by Australian beach, and beach culture aesthetic – informal, warm and unconventional. True to the XXXX values and approach to life, the identity narrative brings to life a positive reflection of life –  playing under the great Australian sun.

The technical merits of the packaging feature a bottle with a high-build textured varnish (representative of sand) on a pressure sensitive label.”


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3 Responses to “XXXX Summer Bright Lager”

  1. Kendrick
    January 25th, 2010 @ 5:33 am

    simple & a little loose… just like summer should be. well done.

  2. Sarah
    January 25th, 2010 @ 11:31 am

    lovely. It’s really eye-catching and perfect for summer.

  3. Torgeir Toft Engerud
    July 26th, 2010 @ 10:13 am

    So many memories! Love this bottle – I stole what I could while in Australia of advertising posters and stuff.

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Lovely Package

Curating the very best packaging design