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Yorkshire Dales Meat Co.

January 8, 2010 | 8 Comments


Designed by Robot-food | Country: United Kingdom

“Yorkshire Dales Meat Company is a supplier of fine meat products to catering and they also produce a range of premium sausages to supply supermarkets. Their current sausage pack is wrapped in film with an almost unbranded white sticker applied. They approached us to look at packaging design concepts to increase their supermarket distribution, shelf shout and sales volume.

Without a brief we decided to offer them a new identity that would look proud and longstanding to back up the trade side of the business,  while also appearing honest and trustworthy in a supermarket environment. The packaging itself is a simple white card sleeve, printed to look like brown card with a white sticker and stamp on it, in order to keep cost down. We focused on the Yorkshire heritage and wanted to show the product as no nonsense “proper Yorkshire sizzlers”, which is where the cheeky pig and tone of voice comes in. We felt that the contrast of the card and white background gives a farmers market, fresh feel, while showing off the product on display.”



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8 Responses to “Yorkshire Dales Meat Co.”

  1. Martin Boath
    January 8th, 2010 @ 7:38 am

    Piggin’ lovely (sorry!)

  2. CrocodileJock
    January 8th, 2010 @ 7:42 am

    Hmm… not quite sure about the centred type. And animals reccomending that you eat them… even before I saw the Suicide Food blog…

  3. meks
    January 8th, 2010 @ 9:48 am

    Though not a vegitarian, I find the concept of an image of the animal I’m about to eat endorsing the quality of their meat to be kind of grody. That said, it is a pretty common design practice among BBQ joints.

  4. Ashley
    January 8th, 2010 @ 12:42 pm

    Awesome! I love the new branding you did for Yorkshire. Love what you do here at LovelyPackage. Keep up the great work because its very inspiring!

  5. davey007
    January 13th, 2010 @ 4:19 am

    Even for a meat lover like me … Babe on the package design?

    Tell me how customers react and if sales go up.

  6. alan
    March 9th, 2010 @ 8:19 am

    Shame the packaging is better than the product,they should leave sausages to the experts and not try and move into waters where they are out of their depth.Is this why Asda kicked their produce out last year after numerous complaints about mouldy produce,and soon to be kicked out of morrisons because they are using cheap and nasty meats for the produce…

    Stick to car boot sales and flea markets Dales meat men…

  7. Robot-Food
    March 15th, 2010 @ 9:13 am

    Hi Alan,

    Unfortunately Yorkshire Dales Meat Co. didn’t go for our concept or use us for their re-brand. If you have a rival company, we would be interested in hearing from you.

    The team at Robot-food (

  8. alan
    April 23rd, 2010 @ 11:00 am

    Not a rival compant,but they bullshit everyone with their many many cons week in week out,

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