Designed by: PepsiCo Design & Innovation
Country: United States

1800 Colección®

Updated on April 27th, 2015  |  
2 Minutes Read

lovely-package-1800-coleccion-1

Designed by Gary Baseman | Country: United States

“The launch of 1800 Colección® showcases the brand’s commitment to art and innovation, especially through creative packaging.  1800® Tequila commissioned Gary Baseman, a famed Los Angeles-based artist known for his dynamic pop art imagery, to create a stunning sculpture to encase the exceptional liquid. Baseman designed a pewter decanter he calls “Sirena Del Deseo” (translates to “Mermaid of Desire”), which tells the tragic story of true love and the fight to achieve it. This tale, about a Mexican warrior who perishes in the sea after traveling into the ocean depths in search of his enchanted mermaid, was the brainchild of Baseman, who was inspired by a trip to Mexico to witness the 1800® Tequila production process. The handmade decanter, which took close to three years to create, exhibits Baseman’s artistic philosophy of “the beauty of the bittersweetness of life.”

lovely-package-1800-coleccion-2

“I am incredibly honored to have had the opportunity to work with 1800® Tequila to create an iconic decanter to celebrate such a special spirit,” said Baseman. “This design exemplifies my appreciation of Mexican culture, craftsmanship and creativity. I hope that tequila aficionados everywhere will have the opportunity to experience 1800 Colección® and that this special decanter will become coveted by art collectors and tequila lovers alike.”

 lovely-package-1800-coleccion-3 lovely-package-1800-coleccion-4

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1800 Colección®

2 Minutes Read
lovely-package-1800-coleccion-1

lovely-package-1800-coleccion-1

Designed by Gary Baseman | Country: United States

“The launch of 1800 Colección® showcases the brand’s commitment to art and innovation, especially through creative packaging.  1800® Tequila commissioned Gary Baseman, a famed Los Angeles-based artist known for his dynamic pop art imagery, to create a stunning sculpture to encase the exceptional liquid. Baseman designed a pewter decanter he calls “Sirena Del Deseo” (translates to “Mermaid of Desire”), which tells the tragic story of true love and the fight to achieve it. This tale, about a Mexican warrior who perishes in the sea after traveling into the ocean depths in search of his enchanted mermaid, was the brainchild of Baseman, who was inspired by a trip to Mexico to witness the 1800® Tequila production process. The handmade decanter, which took close to three years to create, exhibits Baseman’s artistic philosophy of “the beauty of the bittersweetness of life.”

lovely-package-1800-coleccion-2

“I am incredibly honored to have had the opportunity to work with 1800® Tequila to create an iconic decanter to celebrate such a special spirit,” said Baseman. “This design exemplifies my appreciation of Mexican culture, craftsmanship and creativity. I hope that tequila aficionados everywhere will have the opportunity to experience 1800 Colección® and that this special decanter will become coveted by art collectors and tequila lovers alike.”

 lovely-package-1800-coleccion-3 lovely-package-1800-coleccion-4

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