Designed by: PepsiCo Design & Innovation
Country: United States

3 Tales

2 Minutes Read

Designed by Christopher David Thompson | Country: New Zealand

“Wine brand created for Marisco Vineyards – in partnership with DeBortoli Wines of Australia. Two winemakers who went through Roseworthy College oenological studies together later become hugely respected winemakers in their own respective rights, and got together to create a wine brand for the Australian market – utilising New Zealand’s premium Sauvignon Blanc.

First things first was to come up with a name to represent the partnership and the brand – 3 Tales was the solution – meaning the 3 stories involved;  Brent Marris (NZ Winemaker) + Darren DeBortoli (Aust Winemaker) + the wine itself = 3 Tales.

The brand was designed to be aimed at a design-savvy – ‘young-ish’, mostly female crowd, it’s a party wine that you would be happy taking to a dinner with friends.

The design utilises a strong graphic pattern that is reminiscent of geometric vineyard plantings but also has a psychological ‘pull-factor’ created by the patterning… it uses an optical illusion to capture attention! The graphic pattern creates ‘dots’ in the negative spaces between the ‘squares’ when you look at it, the bright metallic ink contrasts strongly with the dense black of the hand drawn logo, so the overall result is one quite unusual for a wine brand – but very effective!”

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3 Tales

2 Minutes Read
3tales1

Designed by Christopher David Thompson | Country: New Zealand

“Wine brand created for Marisco Vineyards – in partnership with DeBortoli Wines of Australia. Two winemakers who went through Roseworthy College oenological studies together later become hugely respected winemakers in their own respective rights, and got together to create a wine brand for the Australian market – utilising New Zealand’s premium Sauvignon Blanc.

First things first was to come up with a name to represent the partnership and the brand – 3 Tales was the solution – meaning the 3 stories involved;  Brent Marris (NZ Winemaker) + Darren DeBortoli (Aust Winemaker) + the wine itself = 3 Tales.

The brand was designed to be aimed at a design-savvy – ‘young-ish’, mostly female crowd, it’s a party wine that you would be happy taking to a dinner with friends.

The design utilises a strong graphic pattern that is reminiscent of geometric vineyard plantings but also has a psychological ‘pull-factor’ created by the patterning… it uses an optical illusion to capture attention! The graphic pattern creates ‘dots’ in the negative spaces between the ‘squares’ when you look at it, the bright metallic ink contrasts strongly with the dense black of the hand drawn logo, so the overall result is one quite unusual for a wine brand – but very effective!”

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