Sodiko, a brand known for its popular handcrafted dry gin series, Strange Luve, has recently developed a ready-to-drink cocktail. The Negroni Cocktail is created using the handcrafted dry gin.
The Belgium-based gin brand teamed up with 43oz, an award-winning design platform, to create the label design of Negroni Cocktail.
The design studio mentions:
“The logical step in the development of the label design for the new drink was to preserve the general style of the original gin, with the interweaving of new elements that would reflect the main features of the cocktail. Thus the visual design for the new product Strange Luve Negroni was born.”
The detailed illustration created for the Strange Luve Negroni Cocktail has been executed in an attractive surrealistic manner, making the packaging design a visual delight for the audience. Furthermore, the illustration provides graphic detail of fruits used in the drink, accentuating the taste of the Negroni Cocktail.
“…A large Negroni inscription was also added to the side of the label, embossed with orange foil, which makes it even easier to identify the drink. As a result, the product fits seamlessly into the overall Strange Luve product line, and at the same time clearly communicates its distinctive features to the potential consumer. Right by looking at it one can clearly see that it’s a Negroni cocktail ready to be served right from the bottle, based on a gin that is already well established on the global market.”