Designed by: PepsiCo Design & Innovation
Country: United States

4Elements

1 Minute Read

Designed by Chris Trivizas | Country: Greece

“The Markogianni winery is located in Skilountia of ancient Olympia, in Peloponnese. As the project referred to the creation of labels for four products of the winery (white, rose and red wine and aged ‘tsipouro’), our goal was to create a tetralogy with a common visual identity, a clear vision and strong differentiation from the competition.

Inspiration for the labels came from the four elements of nature (water, earth, air and fire), also inextricably linked with the creation of these spirits. The color of the wines led to the choice of the corresponding symbols, while the high concentration of alcohol in the ‘tsipouro’, led to the assignment of the symbol of fire.”

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Designed by: PepsiCo Design & Innovation
Country: United States

4Elements

1 Minute Read
lovely-package-4elements-1

Designed by Chris Trivizas | Country: Greece

“The Markogianni winery is located in Skilountia of ancient Olympia, in Peloponnese. As the project referred to the creation of labels for four products of the winery (white, rose and red wine and aged ‘tsipouro’), our goal was to create a tetralogy with a common visual identity, a clear vision and strong differentiation from the competition.

Inspiration for the labels came from the four elements of nature (water, earth, air and fire), also inextricably linked with the creation of these spirits. The color of the wines led to the choice of the corresponding symbols, while the high concentration of alcohol in the ‘tsipouro’, led to the assignment of the symbol of fire.”

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