Designed by: PepsiCo Design & Innovation
Country: United States

5 Gulden

lovely-package-5gulden-1

Designed by Studio KQ | Country: Germany

“1156 Duke Friedrich Barbarossa induced a regulation which punished those who served beer of poor quality or wrong quantity. The penalty: 5 Gulden. Inspired by this responsibility, the product concept 5 Gulden – a good beer of proper quantity – arose. The design is like the statement: plain and honest. The logo puts elements of the gothic architecture in a modern context which influence this unique product character. Every wooden box contains two 1 litre bottles of German premium beer: one filled with black beer and another with pilsner.”

 

lovely-package-5gulden-2 lovely-package-5gulden-3 lovely-package-5gulden-4

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Designed by: PepsiCo Design & Innovation
Country: United States

5 Gulden

lovely-package-5gulden-1

lovely-package-5gulden-1

Designed by Studio KQ | Country: Germany

“1156 Duke Friedrich Barbarossa induced a regulation which punished those who served beer of poor quality or wrong quantity. The penalty: 5 Gulden. Inspired by this responsibility, the product concept 5 Gulden – a good beer of proper quantity – arose. The design is like the statement: plain and honest. The logo puts elements of the gothic architecture in a modern context which influence this unique product character. Every wooden box contains two 1 litre bottles of German premium beer: one filled with black beer and another with pilsner.”

 

lovely-package-5gulden-2 lovely-package-5gulden-3 lovely-package-5gulden-4

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