Designed by: PepsiCo Design & Innovation
Country: United States

786 Perfume

1 Minute Read

786_men

Designed by Hype Type Studio | Country: United Kingdom

The Brief: To develop an identity for a luxury perfume brand which appeals to both Arabic and Western cultures.

The Response: We captured both influences of the brand by balancing Arabic elements with a classic Western high-end look and feel. The packaging materials help to deliver the message using a varnished Arabic pattern and foil blocked logo application. The Pour Homme and Eau De Parfum fragrance bottles help shape the brand by promoting continuity using a similar shapes and styles. The women’s bottle is given a more feminine feel with it’s softer edges, colouring and gold cap. The result is a product with a subtle Arabic feel that appeals to consumers in both markets.”

786_women

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Designed by: PepsiCo Design & Innovation
Country: United States

786 Perfume

1 Minute Read

786_men

Designed by Hype Type Studio | Country: United Kingdom

The Brief: To develop an identity for a luxury perfume brand which appeals to both Arabic and Western cultures.

The Response: We captured both influences of the brand by balancing Arabic elements with a classic Western high-end look and feel. The packaging materials help to deliver the message using a varnished Arabic pattern and foil blocked logo application. The Pour Homme and Eau De Parfum fragrance bottles help shape the brand by promoting continuity using a similar shapes and styles. The women’s bottle is given a more feminine feel with it’s softer edges, colouring and gold cap. The result is a product with a subtle Arabic feel that appeals to consumers in both markets.”

786_women

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