Designed by: PepsiCo Design & Innovation
Country: United States
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Explore the challenging journey of CUDO transitioning from minimalist glass packaging to can solutions for kombucha. Learn about our organic abstraction-inspired design, new brand strategy, and how we captured the essence of kombucha.
Discover how JansenHarris crafted an attention-grabbing, limited-edition packaging for Benriach’s 12-year-old Speyside Single Malt Scotch Whisky, perfect for the Chinese New Year 2024’s hyper-competitive premium drinks market.
Brazucafé captures Brazil’s coffee culture with its unique blends and thoughtfully designed packaging. Celebrating rural workers, it offers transparency and authenticity, transforming each package into a tribute to Brazil’s heritage.
Elevating Robinsons’ Cordials and Creations, Bloom’s redesign infuses youthful energy and sophistication, captivating adult consumers with dynamic visuals and tantalizing flavors, reinvigorating the brand for a new generation.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Designed by: PepsiCo Design & Innovation
Country: United States
