Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Greg Cuellar | Country: United States
“The idea behind this design was to use as many handmade elements as possible. The only thing on this that is not handmade is the surgeon general’s warning on the back label. Other than that, everything from the shape of the labels, to the depiction of the mythical “Black Howler” is hand done.”
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Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Discover Mayawell, a Mexican-owned beverage company that celebrates its heritage with natural, organic, and prebiotic drinks. The rebranding strikes a balance between traditional elements and contemporary design, offering a unique, healthy alternative to traditional sodas.
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“Naked Life Spirits’ non-alcoholic cocktails are showcased in a captivating series of images. The minimalist compositions and dreamy lighting reflect the brand’s commitment to elegance and authenticity, offering consumers aspirational, sophisticated alternatives.”
Explore the history and unique packaging of Jianliang Yuanjiu Spirit, a cheap ration spirit from Jianli County, China. Produced by the Jianli Grain and Wine Co. Ltd., this spirit tells a tale of ancient tradition and resilience.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Greg Cuellar | Country: United States
“The idea behind this design was to use as many handmade elements as possible. The only thing on this that is not handmade is the surgeon general’s warning on the back label. Other than that, everything from the shape of the labels, to the depiction of the mythical “Black Howler” is hand done.”
