Designed by: PepsiCo Design & Innovation
Country: United States
Designed by McLean Design | Country: United States
“With the Daytona 500 as a national stage, Chevron kicked off its Havoline Brand’s 100th year. By using a vintage logo, vintage colors on kraft cases, and early racecar imagery, all in the style of the era, we lend authenticity to the viewer’s journey in time. Visually connecting the viewer to the automobile’s Golden Age, we remind them that Havoline has always been there for them, and will continue to be for the next 100 years and beyond.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by McLean Design | Country: United States
“With the Daytona 500 as a national stage, Chevron kicked off its Havoline Brand’s 100th year. By using a vintage logo, vintage colors on kraft cases, and early racecar imagery, all in the style of the era, we lend authenticity to the viewer’s journey in time. Visually connecting the viewer to the automobile’s Golden Age, we remind them that Havoline has always been there for them, and will continue to be for the next 100 years and beyond.”
