Student Work – Andreas Fossheim

by Chris Zawada
February 28, 2010
11651

“Last year I finished my graphic design studies at Westerdals School of Communication (Norway). For my diploma assignement, I decided to ask the question «What would a brand of legal cannabis cigarettes look like?» Wanting to distance the brand from regular cigarettes and the established design-language of coffeeshops, I opted for a fun, fifties-inspired identity. The «Northern Lights», «Pacific Wings» and «Deep Space» product names serve as an indication of product strength, as well as emphasizing the travel imagery in the Pilot name.”

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