Designed by: PepsiCo Design & Innovation
Country: United States
Designed by BeetRoot Design Group | Country: Greece
“Beetroot design group based in Thessaloniki, Greece came up with this outcome for the branding and bottle design of Blink sparkling wine. The graphic design of the bottle is characterized by the stripes. This way and along with the small use of the logo the bottle itself is defining the brand, creating a strong identity sticking out among other bottles. It is positioned in bars and clubs targeting mostly younger ages.”
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“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Budweiser introduces a limited edition beer bottle for the lunar new year, embracing Vietnamese traditions. The design incorporates the zodiac animal and vibrant colours, symbolising luck and prosperity, making it a perfect gifting choice.
Explore the multifaceted meaning of the Turkish term “Bayiri” in winemaking. Discover how it inspired a wine label design, combining the concepts of a fallow field and the transformative process of winemaking.
Discover the unique packaging design of this underwater-aged wine, featuring a vintage label tied with a rope and a small book. Each bottle gains originality as marine life adheres to it during sea-bottom aging.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by BeetRoot Design Group | Country: Greece
“Beetroot design group based in Thessaloniki, Greece came up with this outcome for the branding and bottle design of Blink sparkling wine. The graphic design of the bottle is characterized by the stripes. This way and along with the small use of the logo the bottle itself is defining the brand, creating a strong identity sticking out among other bottles. It is positioned in bars and clubs targeting mostly younger ages.”
