Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Eric Ellis | Country: United States
A student packaging redesign project where two different concepts were explored.
“While I didn’t think the existing CLIF Bar’s packaging was all that bad, I did have a few ideas for improvements. I wanted to pull the brand into more of an organic/healthy direction and not have as much emphasis put on the sporty aspect, with the idea that CLIF can be enjoyed even if you aren’t planning on scaling a rock wall anytime soon.”
Get the latest packaging design inspiration in your inbox:
This preliminary packaging concept is from a project exploring our client’s brand progression from a premium perfume brand to include values towards
Description: Far Out Bar is a cutting-edge packaging design project created for High Life Farms’ macrodose THC chocolate bars. This project involved
Not Beer is the world’s first zero alcohol, zero taste beer. Tapping into beverage industry tailwinds, Not Beer is a sparkling water
This Kombucha originates in Lombok, Indonesia, where its paradise beaches attract hundreds of surfers eager to ride the waves. When you surf,
Introducing EWAN’S CUT: The Ewan McGregor 26-year-old single malt whisky. In 1998 Ewan McGregor opened the Isle of Arran Distillery at Lochranza,
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Eric Ellis | Country: United States
A student packaging redesign project where two different concepts were explored.
“While I didn’t think the existing CLIF Bar’s packaging was all that bad, I did have a few ideas for improvements. I wanted to pull the brand into more of an organic/healthy direction and not have as much emphasis put on the sporty aspect, with the idea that CLIF can be enjoyed even if you aren’t planning on scaling a rock wall anytime soon.”
