Designed by: PepsiCo Design & Innovation
Country: United States

The Malcolm

The Malcolm

Designed by Mash | Country: Australia

“The Malcolm represents the super premium product under the Magpie Estate Brand. This product needed to sit separately from the other wines in the range. The logo type remains consistent as a secondary element, however the bottle design and printing methods depart from the other Magpie Estate wines. A beautiful imported French bottle was chosen, the bird illustration and text details were screen printed. No paper labels were used, even the back label details are screen printed.”

The Malcolm

The Malcolm

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The Malcolm

themalcolm1

The Malcolm

Designed by Mash | Country: Australia

“The Malcolm represents the super premium product under the Magpie Estate Brand. This product needed to sit separately from the other wines in the range. The logo type remains consistent as a secondary element, however the bottle design and printing methods depart from the other Magpie Estate wines. A beautiful imported French bottle was chosen, the bird illustration and text details were screen printed. No paper labels were used, even the back label details are screen printed.”

The Malcolm

The Malcolm

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