Designed by Hilary Sloane | Country: Australia
“To give my packaging a premium look and interesting background story, I have used Oscar Wilde as the company’s identity, as he instantly communicates elegance and good taste. Oscar Wilde is undeniably the most brilliant and savvy writer of the 19th century and was also a renowned drinker of gin. This premium London Dry Gin has been created in honour of Oscar, one who appreciated the finer things in life. The packaging concept is featured around a quote by Wilde – “We are all in the gutter but some of us are looking at the stars”. This is illustrated visually through layers and the unique glass which in a certain light has the distinct appearance of a starry night sky.”
