Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Kelvin Farrell & Jason Cartwright

Student Work - Kelvin Farrell & Jason Cartwright

Designed by Kelvin Farrell & Jason Cartwright | Country: United Kingdom

“Instead of using unnecessary packaging we wrapped the product in a muslin cloth which doubles up as a flannel to clean/dry your hands. The product information is displayed on a small, neat label (front/back) around the neck of the jar.”

Student Work - Kelvin Farrell & Jason Cartwright

Student Work - Kelvin Farrell & Jason Cartwright

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Miller 64 Rebrands & Relaunches as 64 Extra Light

Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Kelvin Farrell & Jason Cartwright

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Student Work - Kelvin Farrell & Jason Cartwright

Designed by Kelvin Farrell & Jason Cartwright | Country: United Kingdom

“Instead of using unnecessary packaging we wrapped the product in a muslin cloth which doubles up as a flannel to clean/dry your hands. The product information is displayed on a small, neat label (front/back) around the neck of the jar.”

Student Work - Kelvin Farrell & Jason Cartwright

Student Work - Kelvin Farrell & Jason Cartwright

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