Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Twelve South | Country: United States
“Twelve South is a company that brings luxury accessories to Mac users. Our products are of the highest quality and we wanted our packaging to reflect that. We put a lot of value into our packaging, as it is considered a product itself. We believe that the customer re-using the packaging is far better than recycling. We wanted to design packaging that not only looks good but can be used by the customer over and over.”
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Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Explore Cy Biopharma’s innovative approach to treating chronic pain with psilocybin, the active ingredient in magic mushrooms. This biotech platform is pioneering new drug therapies, moving beyond traditional painkillers while championing the scientific benefits of psilocybin.
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Revolt, the trailblazing brand under Truangle, unites modernity with tradition in India’s FMCG landscape. Its beverage labels sport Devanagari script, dismantling linguistic barriers and fostering a sense of pride and connection among consumers.
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Twelve South | Country: United States
“Twelve South is a company that brings luxury accessories to Mac users. Our products are of the highest quality and we wanted our packaging to reflect that. We put a lot of value into our packaging, as it is considered a product itself. We believe that the customer re-using the packaging is far better than recycling. We wanted to design packaging that not only looks good but can be used by the customer over and over.”
