Designed by: PepsiCo Design & Innovation
Country: United States
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Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.
Designer Tom Lane, AKA Ginger Monkey, crafts an evocative branding for Doc Brown Farm & Distillers, drawing on traditional Georgian farming and distilling heritage for its bourbon whiskeys, Effie Jewel and Uncle Bogue.
Explore Cy Biopharma’s innovative approach to treating chronic pain with psilocybin, the active ingredient in magic mushrooms. This biotech platform is pioneering new drug therapies, moving beyond traditional painkillers while championing the scientific benefits of psilocybin.
Discover i-distilling’s new French spritz, a twist on Italian aperitifs with a unique seaside influence. Immerse in the oceanic aroma of immortelle flower, presented in a double-sided printed label.
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Designed by: PepsiCo Design & Innovation
Country: United States
