Designed by: PepsiCo Design & Innovation
Country: United States
Designed by HUB | Country: United States
HUB teased Nike’s top baseball retailers with a series of captivating invitations, each revealing more and more information about this year’s retailer retreat. First, recipients received a woody car with a surfboard save-the-date. Then, a postcard came in the mail. And, finally, the pièce de résistance: a crate full of both oranges and orange batting practice balls and their official retreat invitation.
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Explore the innovative packaging design of Teeling Whiskey Crystal Malt. A dark screen printed bottle with a Marque™ aluminum label, textural dimension, and a seamless diamond pattern, embodies the brand’s commitment to unconventional expressions.
Riverside Design Studio’s packaging for Fenjiu’s “Clear Fragrance Memory” spirits combines traditional Chinese elements and colors, forming a ‘picture in memory’ while highlighting the product’s history and elegance.
BARK has unveiled The Snack Pack, a line of dog treats with packaging inspired by classic breakfast cereals. The range includes interactive QR experiences, mascots, and fun activities, alongside a range of delicious flavors for your furry friend.
“MoFree, a plant-based milk brand by JDO and Dali Food Group, challenges the conventional health-focused branding in the category, opting for bold, carefree packaging design featuring playful cat imagery and vibrant aesthetics.”
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by HUB | Country: United States
HUB teased Nike’s top baseball retailers with a series of captivating invitations, each revealing more and more information about this year’s retailer retreat. First, recipients received a woody car with a surfboard save-the-date. Then, a postcard came in the mail. And, finally, the pièce de résistance: a crate full of both oranges and orange batting practice balls and their official retreat invitation.
