Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Chul Lee | Country: United States
“The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The elongated packaging stands high from all the competitors keeping the coffee fresh by using a resealable premium grade adhesive that is easy to open and easy to close.”
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Explore the refreshing world of hard seltzers with Thorntail’s Hard Agave, a unique blend of seltzer and tequila. Its eye-catching branding and innovative flavors make it a standout choice for a relaxing picnic or gathering.
Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.
Steven Noble illustrates the new Kraken Rum label, “The Kraken vs. Sydney,” featuring the Beast devastating Sydney Harbour Bridge. The artwork, showcasing bespoke label shapes and embossed detailing, was hand-drawn in a scratchboard woodcut style.
Werklig revolutionizes protein bars with a modern, funky design for Wild & Berg. The raw bars, differentiated by bold, youthful color palettes, offer an intriguing variety of flavors and a fresh alternative to mainstream health snacks.
Noma Kefir by Lidl merges modernity with Mediterranean, Greek, and Eastern heritage. The packaging design draws inspiration from Cyprus’ handmade mosaics, creating a contemporary yet traditional appeal for the modern consumer.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Chul Lee | Country: United States
“The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The elongated packaging stands high from all the competitors keeping the coffee fresh by using a resealable premium grade adhesive that is easy to open and easy to close.”
