Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United Kingdom
Task: Reignite desirability and recreate a fashion accessory beer brand to be seen with.
Scope: Brand identity, graphic design, structural design, flavor extension strategy, trade materials and brand guidelines.
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Steven Noble illustrates the new Kraken Rum label, “The Kraken vs. Sydney,” featuring the Beast devastating Sydney Harbour Bridge. The artwork, showcasing bespoke label shapes and embossed detailing, was hand-drawn in a scratchboard woodcut style.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”
Deep Hypnosis presents Travarica, a unique type of brandy infused with local aromatic herbs. With its amber color and distinctive taste, this brandy offers a hypnotic journey back to sunlit meadows of aromatic plants.
Discover how TOLD transformed the packaging of Saudi chocolate brand Fahda, creating an opulent unboxing experience with liquid gold lettering, cheetah iconography, and intricately embossed jungle landscapes. A luxury experience even before tasting the chocolate.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United Kingdom
Task: Reignite desirability and recreate a fashion accessory beer brand to be seen with.
Scope: Brand identity, graphic design, structural design, flavor extension strategy, trade materials and brand guidelines.
