Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Stephen Bamford

Student Work - Stephen Bamford

Designed by Stephen Bamford | Country: Canada

“Virtually every energy drink today is marketed towards youth culture, the kind that wants a quick buzz just to keep the fun going. What about the blue collar worker that just wants to have energy to get the job done or the fisherman that woke up at 3:00AM to get to the best fishing spot? RIVET is for them.”

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Student Work – Stephen Bamford

rivet

Student Work - Stephen Bamford

Designed by Stephen Bamford | Country: Canada

“Virtually every energy drink today is marketed towards youth culture, the kind that wants a quick buzz just to keep the fun going. What about the blue collar worker that just wants to have energy to get the job done or the fisherman that woke up at 3:00AM to get to the best fishing spot? RIVET is for them.”

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