Designed by: PepsiCo Design & Innovation
Country: United States
What you can’t see in this photo is the unique label placement for Polar Ice Vodka. Pigeon Branding + Design took advantage of the crystal clear liquid, and went with label placement on the back of the bottle which creates a nice element of depth when viewed on-shelf.
Get the latest packaging design inspiration in your inbox:
“Boundless Brand Design and Beefeater Gin have collaborated to create a new, sustainable design for the Beefeater 24 bottle. The revamped design features enhanced aesthetics and sustainability credentials, embodying the ‘high-energy’ spirit of London.”
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
The packaging’s design, featuring embossed areas and subtle spot varnish accents, not only distinguishes the Oran range on the shelf but also communicates its limited edition nature and the quality of the spirit within
Explore the s778 Heritage gin, the first gin from Brač, Croatia. Its unique design encapsulates the island’s heritage and topography, with each bottle bearing a hand-stamped, white wax seal that renders it unique.
Explore the unique, criminal-inspired brand creation for Bruhn Coffee Co., a boutique coffee shop in Brooklyn. The design concept mirrors the hustle of New York City’s coffee scene.
Designed by: PepsiCo Design & Innovation
Country: United States
What you can’t see in this photo is the unique label placement for Polar Ice Vodka. Pigeon Branding + Design took advantage of the crystal clear liquid, and went with label placement on the back of the bottle which creates a nice element of depth when viewed on-shelf.
