Designed by: PepsiCo Design & Innovation
Country: United States
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Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Explore Fuji, an Egyptian cafe named after Japan’s Mount Fuji, known as the Prosperous or Peerless Mountain. The cafe’s branding includes a typeface with curving waves and an icon symbolizing luxury at the peak.
Discover ‘Good Start’, a new sock brand designed to motivate. Each pack contains seven pairs of socks, each adorned with motivational quotes from famous personalities, intended to inspire a positive start to the day.
Explore Popcorn, a unique corn-based French moonshine crafted in the southwest of France. Indulge in this backyard delight, a gourmet treat you can peck at leisure.
Designed by: PepsiCo Design & Innovation
Country: United States
