Designed by: PepsiCo Design & Innovation
Country: United States

Off.

Off.

Designed by Julian Hrankov | Country: Germany

“Off. was developed as a concept buttermilk drink (with real vanilla) for Arla Foods.

Off. acts as a counterpart to the oversaturated market & philisophy of energy drinks/products. Instead of always pushing forward, Off. encourages the opposite, get offline, unplug. Take a little time off and recharge your batteries naturally, with the aid of Off.”

Off.

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Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.

Designed by: PepsiCo Design & Innovation
Country: United States

Off.

off1

Off.

Designed by Julian Hrankov | Country: Germany

“Off. was developed as a concept buttermilk drink (with real vanilla) for Arla Foods.

Off. acts as a counterpart to the oversaturated market & philisophy of energy drinks/products. Instead of always pushing forward, Off. encourages the opposite, get offline, unplug. Take a little time off and recharge your batteries naturally, with the aid of Off.”

Off.

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