Designed by: PepsiCo Design & Innovation
Country: United States

Broken Trail

Broken Trail

Designed by Imaginaria Creative | Country: United States

“Broken Trail Foods, headed by owner Todd Broughton, is a new company just getting into the retail food industry.  They came to us to design their first product line, a BBQ sauce so tasty that it would make a New Yorker want to be a Texan. The secret recipe has been perfected by the Broughton family for 50 years. A lot of history and pride go into each bottle, so this was an important element to capture in the design.

The main challenge was creating the look and feel of a down-home Texas BBQ sauce while making the product jump off the shelf amidst all of their competitors. We’re happy to say that these bottles of joy are flying off the shelves and smothering smoked meats across the South.”

Broken Trail

Broken Trail

Broken Trail

Get the latest packaging design inspiration in your inbox:

Popular designs

The Port Vodka Lemon Water

Overview: In response to my client’s vision for a Cape Cod themed beverage brand, I embarked on the journey to create The Port

The Bra Guru

Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional

Pure Persian Honey

When we look closely at honey packaging, they are almost all in the usual format, and the ultimate in creativity is that

Designed by: PepsiCo Design & Innovation
Country: United States

Broken Trail

broken1

Broken Trail

Designed by Imaginaria Creative | Country: United States

“Broken Trail Foods, headed by owner Todd Broughton, is a new company just getting into the retail food industry.  They came to us to design their first product line, a BBQ sauce so tasty that it would make a New Yorker want to be a Texan. The secret recipe has been perfected by the Broughton family for 50 years. A lot of history and pride go into each bottle, so this was an important element to capture in the design.

The main challenge was creating the look and feel of a down-home Texas BBQ sauce while making the product jump off the shelf amidst all of their competitors. We’re happy to say that these bottles of joy are flying off the shelves and smothering smoked meats across the South.”

Broken Trail

Broken Trail

Broken Trail

Previous slide
Next slide

Explore more great package design

Get the latest on packaging design in your inbox: