Designed by: PepsiCo Design & Innovation
Country: United States
Designed Julian Groll | Country: Germany
“The brief behind this packaging was to create a new brand of crisps with curious and new tastes. I created a story behind the product which is based on grandmas who work from home producing the crisps by hand, (hand cut and fried). The product is organic and high in quality which is echoed in the look and feel of the packaging.”
Get the latest packaging design inspiration in your inbox:
Discover Red Queen Artisan Gin, a juniper-forward spirit with citrus notes & a hint of rose, handcrafted in Brisbane City. The gin’s label design reflects its masterful and delicate composition.
“Studio Guild crafted a bespoke, premium packaging for Granjoux’s rejuvenated vineyard. The design uses heat deboss, sculptured embossed foiling, rooftop emboss typography, and a modern coat of arms logo to tell the vineyard’s unique story.”
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Discover Oval, a New York City coffee brand committed to providing high-quality coffee without compromising ethical and sustainable standards, presented in fully sustainable packaging with a refined and approachable design.
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed Julian Groll | Country: Germany
“The brief behind this packaging was to create a new brand of crisps with curious and new tastes. I created a story behind the product which is based on grandmas who work from home producing the crisps by hand, (hand cut and fried). The product is organic and high in quality which is echoed in the look and feel of the packaging.”
